Persona Association began with the premise that art, as part of culture, plays an important role in society through educational and cognitive functions.
We value both the art creator and the audience because the expressive structures created by art are capable of generating and communicating complex emotions, involving both the act of creation, as well as that of the reception, sensorial, intuition, affection and intelligence.
This belief accompanied us throughout the 11 years of cultural and social activity, years in which we worked with various institutions and organizations, local, national and international, in many artistic projects (theater, short films), social films (public interest issues such as drug use or suicide) and charity events (events for people with disabilities, donations).
Persona Association is the producer and organizer of ClujShorts International Short Film Festival.
ClujShorts is about love for the short films.
Because a short film is still a complete movie, it needs to be enjoyed for its artistic value, its complexity and its ability to express the film-makers vision in a shorter amount of time.
Therefore, as of 2013, during every spring, ClujShorts brings together in Cluj Napoca film enthusiasts, film festivals, talented directors and actors, bold producers and a large number of good films. ClujShorts encourages uprising directors and is also promoting already established ones. During the ClujShorts International Film Festival we also organize workshops, master classes, exhibitions, meetings between the public and our guests.
ClujShorts International Short Film Festival reunites the central elements of the Persona Association: the passion for art and the passion for people.